![]() ![]() Get more conversions by displaying your Countdown Timer as a fixed countdown bar on the top or bottom of your site. ![]() Choose your display settings and show it either to all visitors, or to new visitors if you're creating a special discount or promotion. You can also use it as a visitor counter by having the timer increase by 1 at the interval you decide. Use it as a checkout timer and add a PayPal button to take secure payments on directly under your timer. Use the counter to count up or count down great for social proof in a sales countdown to show how many items have been sold or how many are remaining.Ĭountdown Timer is fully customizable: choose background colors, animation effects, font styles and add a custom message during and after the count. You can even count down years in a wedding countdown! Countdown Timer is the perfect way to count down days, hours or minutes leading to a special deal or promotion. Our recommendation is unless you’re sure you know what you’re doing, HTML may not be worth all the fuss.Build excitement for your sales, events, and product launches with a countdown clock. GIFs are also slightly simpler to use and, in general, more people are familiar with GIFs than scripts. Given that an average inbox is flooded by many emails, it’s fair to assume customers only open an email once so the countdown will only be seen once. This, however, doesn’t mean GIFs are useless tools in email marketing. It’ll always display 01:00:00 every time you re-open an email or update the page. An HTML script is programmed to a certain end date and it won’t stop until it reaches it.Ī GIF, however, will always re-start. If you re-open it in five minutes, it will display 00:55:00. Say, you set a timer at 01:00:00 and place it into an email. In addition, HTML may be a bit of a challenge to use in comparison to GIFs.Īn HTML script shows only real time. One big difference between the two tools is how they count time. There are two ways you can insert a timer into an email: a GIF or an HTML script. A study from 2017 found that opens, CTR and revenue per recipient increase for emails with a timer. There’s not much research on how countdown timers perform. Such reminders may also help people make decisions about when to start shopping if you notify them about a sales period, be it upcoming sales or those coming to an end. ![]() If you use a timer in an email that teases early access to a product, this may be viewed as a sign of care about your clients. This principle is a sign of proper service. After all, when something is scarce or limited that alerts people - the good old fear of missing out. As they see seconds tick away, clients should feel more inclined to do what you want them to. Timers as marketing tools are supposed to speed your clients up towards a certain action. ![]() However, there’s one more reason to occasionally use timers - the element of surprise. A ‘related search’ would be those words: urgency, notification, sales boost. Most of the time, a countdown timer is used to tell your clients that something won’t last forever and they’d better hurry up. Why use GIF countdown timer in email marketing ![]()
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